Electroplating is a low-energy gold plating method, meaning the gold weakly adheres to the core material, forms an uneven layer, and has a hard time reaching corners and crevices, which is very important for detailed pendants and chains.
PVD coating is a high-energy process allowing the gold particles to adhere to the core material with more force for stronger coating, even layers, and reaches all parts of the chain and pendant. PVD coating also does not create toxic waste, making it more environmentally friendly.
Please see the Our Materials page for more information.